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Consumer goods can be categorized into convenience goods, shopping goods, and speciality goods. The classification scheme is based on the way consumers purchase. This system is based on the definition that convenience and speciality goods are both purchased with a predetermined pattern in mind. In the case of the convenience good, the pattern is that the most accessible brand will be purchased; in the case of a speciality good, the pattern is that only a specific brand will be purchased. For example, if the customer utilizes an outlet because it is the most accessible, it would be considered, for that customer at least, a convenience store; while one in which the consumer shops even if he/she has to go considerably out of his/her way to reach it, would be considered a speciality store. A shopping good is one in which the consumer does not have a predetermined pattern in mind. Likewise a shopping store is one which the consumer will undertake a search to select a store to patronize

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This entry was posted on October 23, 2015 by in Power Tools.
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